In a move to further Apple's brand on PCs, they announced yesterday that the new Safari 3 beta version is to be made available for Windows users. In a statement, Steve Jobs said:
"We think Windows users are going to be really impressed when they see how fast and intuitive Web browsing can be with Safari. Hundreds of millions of Windows users already use iTunes, and we look forward to turning them on to Safari's superior browsing experience too." Source
I believe that the new version of Safari will convert some Firefox users, and hopefully in time – IE users. For Apple, it is yet another demonstration of Apple furthering their brand to the average Microsoft user.
Without the iPod, Apple may well be now dead or nearly so.
So far, the iPod has been hugely successful at making young people aware of Apple, and the style they bring. The Safari GUI being a more mature version of the iPod's design will inevitably draw the iWhores in.