How to write better Google ads

The following is a list of the easiest and strongest ways to make you Google Adwords more effective:

1. Plan the ad
   This may sound obvious, but so many people don't do it. Plan the ad's words and selling point carefully before making the ad. This will avoid nearly all grammatical and spelling errors.
2. Use rhythmic techniques
   To spice up the mental sound of an advert, you can use Haiku – a traditional Japanese poetry writing technique. In Haiku, each line has a set number of syllables usually 5 on first then 7 then 5 again and so on. Here's an example of Haiku:
   Easy Revision
   Learn from the Computing Pros,
   Storm through your exams!
   www.Microplop.com
   

   This ad may not stand out straight away but if read, 
3. Use punctuation to emphasise key words
   Punctuation is often neglected in advertising, but it can make a real difference to the style, look and sound of your ad. Use the extended set of keys: , . ? / : ; # ~ + – ¬ | .It may be difficult to add these in some style of ads, but use your imagination. Be careful not to overdo it though.
4. Use metaphors, similes, alliteration and personification – the basis of emotive writing. Look at appropriate wikpedia pages for help with these – I can't do it on here!
5. Incorporate relavant dates within ads
   Very, very few ads have dates like deadlines for offers etc. in. This is usually because the ad template is set once, and then never changed. Apply recent offers or deals that appear legitimately on your website for a CTR boost.
6. Free culture
   Use the word free legitimately and convincingly in your ad text to attract the people who just want free stuff, bless them!