Grind’s my gears: Scraggly, struggling PCFormat: For white trash only

Posted on March 29, 2007 by Andy Callaghan.
Categories: News, Rant.

I read PCFormat and I have done for many many years but of late, standard have been more than slipping. With a bleak circulation, PCFormat decided a rebranding was the answer… smoother fonts, better colours, and the most white cover-girls you'll ever see, wearing as less as possible of course.

Being male, a Computer Science University student and heterosexual, I am exactly who PCFormat consider their key demographic, and by putting as many white girls with barely skimpy clothes on the cover and throughout each month they plan to keep people like me reading. It'll also hopefully distract people form the fact that the magazine has shrunk about 20 pages every year, and has even got smaller width and height wise in the last few months.

What really grinds my gears is that PCF have never put a non-white girl on the cover; I'm afraid this leave a very sour taste in my mouth indeed.

However, I am not impressed (which would be obvious if you've read the above and get sarcasm… duh!). I will see how the magazine pans out over the next few issues, to see if things get better. But for now, this is a long standing subscriber who is not at all happy.

All I can see in the future is a tiny little flip-book with a pair of breast on the front to attract someone at least when buying a magazine.